One of the core beliefs of BNI is that education is a key part of enhancing individual member referral generating expertise. Dr. Misner, Founder & Chairman of Business Network International (BNI), has written 10 books including his New York Times Bestsellers: Masters of Sales, Truth or Delusion? And Masters of Networking. Michelle R. Donovan is known as The Referability Expert in Pittsburgh. She owns and operates Referral Institute in Western Pennsylvania and is the founder of Pinnacle Training Services. She has published over 30 articles on networking and referral marketing in multiple publications. Michelle recently completed her first book, The 29% Solution: 52 Weekly Networking Success Strategies (Greenleaf, 2008), which she co-authored with Ivan R. Misner, Ph.D.. The book conveys the idea that six degrees of separation can be achieved, because quite simply, connecting is a skill that can be acquired. It offers strategies and guidance that can be implemented over 52 weeks in order to establish and maintain connections that will put users of the principles into the 29 percent of people that are truly connected by six degrees or less.
