A viral marketing site built by Microsoft, clearification.com tells the story of a man looking for direction in life. Its also a brilliant example of how a marketing campaign can encourage subtle branding to positively promote a brand. ... filmfestival cs377p captology clearification windows vista viral marketing
huh. good to know. i thought demetri martin just had a lot of free time.
“It’s viral marketing at its best”
But is it effective?
Grass-roots sharing aside, this is expensive. As its effectiveness would be almost impossible to quantify, this type of campaign would probably only be used by v. large corporations. Yes?
Also, younger aud.s (to generalise) are far more critically engaged with the media they consume. Is this being over-looked? Could I not recognise that this is a viral marketing scheme and choose to disassociate the medium from the (intended) message?