Pearl Seigel of the Training Shop speaking at an Inspiring Women business networking event. Pearl speaks about the role of branding and how to use Social Media to promote a business brand. Pearl Seigel is the "Main Woman" and a "Femmepreneur"at the Training Shop. Pearl holds a Masters Degree in Business Leadership (MBL) from the Graduate School of Business Leadership, University of South Africa. Her thesis was entitled, Brand Symbolism: an exploratory study of the Proudly South African brand. Branding, community values and South African national culture were explored. Pearl's work experience includes training, marketing, branding, communication, accountancy, auditing, retail and service industries. Training and workshops have been provided for start up businesses and larger more established organisations. Need more information? Visit our website www.trainingshop.co.za Or www.inspiringwomen.co.za