www.allisondevelopmentgroup.com Erica Allison of Allison Development Group cautions against pushing your social media business efforts simply because you feel you Should. She advocates that you'll get better results from your blog, tweets, chats, etc when you WANT to do them, not because you feel like you SHOULD do them. Don't succumb to the shoulda, woulda, coulda. Social media efforts take work - no doubt about it. So unless you enjoy it, that work will quickly become a source for resentment and THAT is the kiss of death for your Social Media efforts.
