Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 ""Igniting Viral Campaigns"" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one's marketing message to a dedicated and enthusiastic audience.
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Social media and viral marketing are the keys to building buzz into your online marketing campaign. Especially with Twitter. I personally use Twitter to give people in my market an inside look into my personality and life. This helps them to realte to me and to get them to like and trust me. It also puts me in contact with potential joint venture partners.