Michael Fisher, Senior Vice President of Marketing at Coldwell Banker, talks to SEO-PR President Greg Jarboe about the success of On Location's viral marketing campaigns. Fisher is very happy with their YouTube channel, and how it energized their network by showcasing what video can do for them. Fisher says that the future of real estate will involve video because it's fairly simple to get started and to organize the campaign. Fisher gives as an example of a successful video campaign the test case of a woman from Salem MA, who has a bubbly personality and is perfect for video. Her onscreen talking about the property not only makes the property feel better, but also gives the potential consumer the essence of what she is going to be like and how she can help market her property. She also has a great video bumper that she uses for all her video listings. Its a coffee mug on the beach on Boston's north shore with seagulls in the background, she picks up the mug takes a spit and puts it back down, all you see is the mug with a little lip mark on it, and she says 'That's why I live in New England'. Videos like that get the viewer excited about moving to the area, and when she comes in and tells you about the property, you are sold 10 seconds into the video.

Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 ""Igniting Viral Campaigns"" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one's marketing message to a dedicated and enthusiastic audience.

Fionn Downhill of Elixir Interactive talks with John Mulligan of SEO-PR about viral marketing campaigns following her ""Igniting Viral Campaigns"" session at SES San Jose 2008. Downhill analyzes negative and positive viral discussion and where a search engine marketer fits in that world in terms of trying to control negative conversations and attempting to foster positive conversations in viral marketing.

Michael Fisher, Senior Vice President of Marketing at Coldwell Banker, talks to SEO-PR President Greg Jarboe about the success of Coldwell Banker's viral marketing campaigns. Fisher is very happy with their YouTube channel, and how it energized their network by showcasing what video can do for them. Fisher says that the future of real estate will involve video because it's fairly simple to get started and to organize the campaign. Fisher gives as an example of a successful video campaign the ...

Michael Fisher, Senior Vice President of Marketing at Coldwell Banker, talks to SEO-PR President Greg Jarboe about the success of Coldwell Banker's viral marketing campaigns. Fisher is very happy with their YouTube channel, and how it energized their network by showcasing what video can do for them. Fisher says that the future of real estate will involve video because it's fairly simple to get started and to organize the campaign. Fisher gives as an example of a successful video campaign the ...

Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 ""Igniting Viral Campaigns"" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one's marketing message to a dedicated and enthusiastic audience....

Fionn Downhill of Elixir Interactive talks with John Mulligan of SEO-PR about viral marketing campaigns following her ""Igniting Viral Campaigns"" session at SES San Jose 2008. Downhill analyzes negative and positive viral discussion and where a search engine marketer fits in that world in terms of trying to control negative conversations and attempting to foster positive conversations in viral marketing.